Innovation Management



Why Malaysia has to be innovative?


Innovation-driven economy will enable the nation to further develop its science and technology sector making it a force to be reckoned with globally. 

This needs to happen if the country aspires to surge ahead of countries already famous for their science and technology prowess, like South Korea and Japan.

Another crucial factor to achieving such prowess is to stem or reverse Malaysia's brain drain - its loss of expertise to other nations.

We hope that a fledgling innovation economy in the country would open up opportunities for local talents, thus reducing the brain-drain problem.

However, Human Resource Ministry are also reaching out to talented Malaysian overseas to encourage them to share their knowledge and expertise with their counterparts in the science and technology sector at home. Certain research areas, such as aerospace, cyber-security and nuclear power, could do with contributions from our talented scientists residing overseas. 

Malaysian are creative lot and we hope that Malaysian can contribute their expertise for their own nation country.


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What is Genovasi?


Genovasi which is a combination of "Generasi" and "Inovasi" or "The Innovation Generation". The establishment of Genovasi as an innovation organisation where young Malaysians will be able to receive an induction into innovation is spearhead by Unut Inovasi Khas (UNIK) under the Prime Minister's office.

Genovasi will provide young professionals and graduates with a one-of-a-kind opportunity to become Innovation Ambassador Development Programme. Innovation Ambassadors will be catalysts for change to spread the concepts, best practices and applications of innovation.

Innovation Ambassadors will be expected to bring positive changes to three core areas:



The Innovation Ambassador Development Programme combines design thinking with business and organisational thinking. There are two tracks within the programme:


For furthermore information, you can visit to: http://www.genovasi.my/


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